About us.

Objective Logistics is gamifying the workplace. We are a retail/restaurant-focused software company that provides an artificially-intelligent, web-accessible labor management platform (MUSE) scientifically proven to increase sales and save managers countless hours of precious time. MUSE introduces a competitive environment that compels staff to self-motivate and actively upsell while achieving high customer service ratings. Through the use of game dynamics, performance-based scheduling, built-in rewards programs, labor optimization and data analytics MUSE allows managers and operators to focus on what drives their business, not what drives them crazy.

We were founded in January of 2009 with the intent of bringing together experienced retailers, restaurateurs, software engineers, game theorists, behavioral & data scientists, and leading academics in order to fix what’s broken amongst your workforce – and we’re constantly hard at work doing just that.

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Meet the founders.

Philip H. Beauregard – CEO

Phil worked in restaurants and retail for 6 years prior to earning a Bachelor of Science in economics from the Wharton School at the University of Pennsylvania. He then went on to work as a technology investment banker at Mirus Capital Advisors and Pacific Crest Securities before starting Objective Logistics. Phil’s interests include applied mathematics, microeconomics, statistics, behavioral science, game dynamics, data science, optimization and the history of high tech.

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Matthew Grace – CTO

Matt has been a programmer since the age of 13. After starting a marketing aggregation software company in his teens he attended the University of Massachusetts for computer science. He has built financial software for State Street Global Advisors, schedule optimization software for ClickSoftware, and most recently spent 4 years as a director of product management at Oracle. Matt likes building stuff (recently things of the culinary sort) and is interested in mathematics, machine learning, non-linear optimization, literature, and studying new languages.

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Meet the team.

Eric Poley – VP of Sales

Eric brings nearly two decades of successful enterprise sales leadership to Objective Logistics. Previously, he was brought in by Marc Benioff to start the enterprise sales program at salesforce.com and was recognized as both World-Wide Salesperson of the Year and World-Wide Sales Manager of the Year during his four-year tenure spanning pre- and post-IPO. Eric has served as the first sales executive/VP for four consecutive start-ups, creating their sales go-to-market strategy, executing initial market wins, instituting repeatable sales model, and growing the sales teams. Most recently Eric was VP of Sales for Veracode, another Atlas Venture backed portfolio company. Eric is a graduate of Notre Dame, where he was the captain of the Boxing and Rugby teams, as well as Babson College where he earned an MBA in Entrepreneurship.

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Sean Lloyd – Director of Engineering

Sean has more than three decades of software design and development experience in companies large and small, encompassing both international and domestic operations. He worked extensively in Europe and the Middle East as a Senior Consultant for Arthur D. Little, with a primary interest in energy econometrics and simulation modeling. Later he developed a successful independent consultancy providing IT and project management services to the US Army Corps of Engineers as well as several West Coast clients. Sean is a graduate of the University of Massachusetts (Amherst), and has pursued his lifelong interest in all aspects and applications of computer science through both professional and academic circles. Outside the box Sean likes to pursue his extensive interests in matters ranging from nautical to culinary to Elizabethan drama.

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Rick Darer – CFO & Consigliere

Rick brings over 25 years of financial and operations experience as a senior executive and CFO at technology firms focused on software and IT. He enjoys building companies and helped scale his last two, leading Unica thru an IPO and Gomez to a strategic sale for $300m. Earlier in his career, Rick held CFO roles in several public and private high technology companies and before that held various financial and operations positions at Computervision Corporation and General Electric Co. Rick holds an MBA from Harvard Business School, an M.S. in industrial engineering from Northeastern University, and a B.S. in mathematics from the Polytechnic Institute of Brooklyn.

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Dan Velcea – VP of Engineering (Emeritus)

Dan joined Objective Logistics in 2009 after 7 years of work as a Assistant Vice President at Credit Suisse. While at Credit Suisse, he was a lead software developer responsible for enhanced cash equity systems, front office booking, trading systems and reporting systems. Dan had also developed software as an employee of Comet Systems and 3Com. Dan was a recognized leading mathematician and researcher in his home country of Romania, and after graduating from the University of Bucharest and working for some years he emigrated to the United States in 1998. He led all programatic development for the MUSE software platform at Objective Logistics.

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Meet our advisors.

Serguei Netessine

Serguei is the Timken Chaired Professor of Global Technology and Innovation and the Research Director of INSEAD-Wharton alliance. He received BS/MS degrees in Computer Science and Electrical Engineering from Moscow Institute of Electronic Technology and, after working for Motorola and Lucent Technologies, Prof. Netessine also received MS/Ph.D. degrees in Operations Management from the University of Rochester. His current research focuses on business model innovation, strategic aspects of supply chain management, incentives and contracting in supply chains and service delivery systems. Serguei has been the recipient of several teaching awards for delivering Supply Chain Management classes to MBA and Executive MBA students at the Wharton School and INSEAD. His research has been published in leading management journals, including Management Science, Operations Research, Marketing Science, Manufacturing & Service Operations Management and Harvard Business Review and it has also received extensive media coverage including articles in CIO Magazine, the Economist, Forbes, Multichannel Merchant, The New York Times, US News and many others. He holds Associate Editor and Senior Editor Positions at several leading academic journals including Management Science, Production and Operations Management, Operations Research and Manufacturing & Service Operations Management.

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Greg Pesik

Greg brings extensive hospitality and information technology experience to Objective Logistics. He is currently the Chief Executive Officer of Passkey International, a leading SaaS provider for the hotel and convention industry. Prior to joining Passkey, Greg served as Senior Vice President of Transport, Travel, and Hospitality at Talus Solutions which was acquired by Manugistics for $366MM in late 2001. During his tenure, he helped position the company as the leading provider of profit optimization technologies and orchestrated Talus Solution’s move into new verticals. Greg oversaw an industry portfolio that included hotels, passenger airlines, cruise lines, cargo, ocean shipping, rail, trucking and rental cars. Prior to Talus Solutions, Greg was Vice President and Director of Business Development at Aeronomics, Inc. where he first entered the field of yield and revenue management software. He has also held lead consulting and management positions for Andersen Consulting (Accenture) and KPMG Peat Marwick (Bearing Point), both in the fields of hospitality and travel. He is a frequent guest lecturer at Cornell University and speaker at various industry forums. Greg holds an MBA from the Johnson School at Cornell University and a Bachelor of Science degree from the Cornell School of Hotel Administration.

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Stephen Silverstein

Steve started his career as a CPA with Peat, Marwick, Mitchell & Co, now KPMG. After earning his MBA from NYU, he was tapped by his family to lead their multi-unit retail clothing company. He added 10 more successful years to the firm’s four-generation history before giving in to the dream of creating his ideal restaurant. In 1994 Steve founded and became the CEO of Not Your Average Joes. Not Your Average Joes now has 15 locations throughout Massachusetts and Virginia, with more units on the way in the near future.

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Where we’re located.

We’re based in Cambridge, MA:

 

 

 

 

And New Bedford, MA: