Press

April 25th, 2012
bbj

8 Boston ‘big data’ startups I’m watching.

Well, not just eight — these are just a few of the ones on my radar due to their prominent founders, novel technology or hires from big data incumbents (or all three)...

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April 19th, 2012
hbr_ideacast

The Darwinian Workplace.

Rather than forecasting demand and staffing a restaurant accordingly, as most systems do, the software tracks waitstaff performance in terms of per-customer sales and satisfaction.

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April 18th, 2012
rww

How the iPad Is Revolutionizing Local Businesses.

Restaurant owners likely do not care how technologically out-of-date their POS systems are, as long as they work.

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December 24th, 2011
new-england-business-bulletin

New Bedford start-up gets VC backing to launch software.

"Let's take fun elements and reward certain behaviors so people don't feel like they're just going through the drudge..."

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December 6th, 2011
harvard-business

Retail Success is About Who’s Working When.

"It is possible to observe the actual flow of customers through stores and make adjustments..."

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December 5th, 2011
ren-inn

Retail innovations for the 21st century.

Objective Logistics, has received a round of funding from Google Ventures and Atlas Ventures.

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November 30th, 2011
bbj

Google Ventures backs restaurant-tech firm Objective Logistics in $1.5M round.

Google Ventures has made its second investment into a Cambridge startup in two weeks, taking part in a $1.5 million seed round for Objective Logistics.

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November 30th, 2011
RWW

Objective Logistics Uses Data to Cut Dead Weight Loss in Restaurants.

A Boston-based company is creating a system to make the workforce more accountable and eliminate inefficiencies, starting with the restaurant industry.

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November 30th, 2011
bostinno

Objective Logistics Raises $1.5 Million from Atlas Venture & Google Ventures to Streamline the Restaurant.

Objective Logistics, founded in 2009, aims to gamify and streamline the restaurant industry.

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November 30th, 2011
mashable

Can Gamifying a Restaurant Get You Better Service?

Objective Logistics’ software, Muse, rewards waitstaff and sales staff for good work.

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