Press

April 19th, 2012
hbr_ideacast

The Darwinian Workplace.

Rather than forecasting demand and staffing a restaurant accordingly, as most systems do, the software tracks waitstaff performance in terms of per-customer sales and satisfaction.

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April 18th, 2012
rww

How the iPad Is Revolutionizing Local Businesses.

Restaurant owners likely do not care how technologically out-of-date their POS systems are, as long as they work.

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December 22nd, 2011
new-england-business-bulletin

New Bedford start-up gets VC backing to launch software.

"Let's take fun elements and reward certain behaviors so people don't feel like they're just going through the drudge..."

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December 6th, 2011
harvard-business

Retail Success is About Who’s Working When.

"It is possible to observe the actual flow of customers through stores and make adjustments..."

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December 5th, 2011
ren-inn

Retail innovations for the 21st century.

Objective Logistics, has received a round of funding from Google Ventures and Atlas Ventures.

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November 30th, 2011
bbj

Google Ventures backs restaurant-tech firm Objective Logistics in $1.5M round.

Google Ventures has made its second investment into a Cambridge startup in two weeks, taking part in a $1.5 million seed round for Objective Logistics.

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November 30th, 2011
bostinno

Objective Logistics Raises $1.5 Million from Atlas Venture & Google Ventures to Streamline the Restaurant.

Objective Logistics, founded in 2009, aims to gamify and streamline the restaurant industry.

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November 30th, 2011
mashable

Can Gamifying a Restaurant Get You Better Service?

Objective Logistics’ software, Muse, rewards waitstaff and sales staff for good work.

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November 30th, 2011
sct

Fledgling New Bedford software firm draws $1.5M in venture capital.

Objective Logistics was founded in 2009 and included software engineers, game theorists, restaurateurs, behavioral and data scientists and academics.

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November 30th, 2011
boston-herald

Cambridge co. cooks up Objective server ratings.

Waiters and waitresses judge their own success based on tips, but now a Google-backed Cambridge startup is serving up artificial intelligence software to evaluate their performance in real time.

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